PADS
Led the web, back-office, and mobile experience for a luxury real estate platform, growing monthly active users by 50% and improving broker workflows.
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Work notes
Completed work
Leading real estate innovation with PADS
- Estimated reading time
- About 2 minutes
- In this project story
- 5 sections
At PADS, I led the technical work behind the public website, broker tools, and mobile app for a luxury real estate business. The challenge was not just building listings pages. It was designing a connected system that helped brokers work better and made property search feel fast, useful, and trustworthy.
Outcomes
- 50% growth in monthly active users
Connected web, broker, and mobile workflows
Search and map experiences that improved buyer discovery
What I led
- A modular platformspanning the public website, internal back-office, and mobile tools used by brokers in the field.
- Search, maps, and geolocation workflowsthat helped users explore listings more effectively and helped brokers operate with better location context.
- Authentication and internationalization,supporting secure access and multilingual product flows for a broader set of users.
- Cross-functional delivery across web and mobile,keeping architecture and product decisions aligned as the platform evolved.
Key outcomes
- 50% growth in monthly active usersthrough a faster and more useful property-search experience.
- Stronger broker workflowsby combining customer-facing discovery with operational tooling in one connected system.
- More trustworthy product deliverythrough better technical foundations, scalable architecture, and clearer team execution.
Technical highlights
- Frontend
React.js,Next.js,TypeScript,Redux,Styled Components,SASS- Mobile
React Native,Expo,React Navigation- Platform services
Socket.io,OAuth,Google Maps API,Mapbox- Delivery
Docker,AWS,CI/CD,Jest,Storybook,Sentry
Why it mattered
PADS was a strong example of product thinking meeting technical leadership.
It combined search, maps, mobile workflows, and internal tooling in one system, and it made me better at building software around how people actually work.
