Datagran

Datagran could not pause product work just because the front-end needed a better foundation. The migration had to happen while dashboards, campaign tools, and customer-facing workflows kept moving, which meant improving architecture without introducing delivery drag.

• A gradual migration from jQuery to React and TypeScript,

  keeping product work moving while replacing fragile legacy patterns with a more maintainable component architecture.
• Reusable UI foundations,

  including shared components, cleaner front-end conventions, and styling patterns that made future features easier to ship.
• Data-heavy dashboards and visualizations

  built with D3.js and Highcharts for campaign analysis, reporting, and ML-driven marketing workflows.
• Cross-functional collaboration

  with backend and data teams so the interface could keep pace with the complexity of the platform underneath it.

• 30% fewer bugs

  after introducing typed components, modular front-end boundaries, and better UI consistency.
• A more scalable product surface

  through reusable component patterns and shared front-end structure.
• More useful analytics experiences

  by building dashboards that turned complex campaign and customer data into clearer day-to-day workflows.

Datagran sat at the intersection of marketing automation, data unification, and machine-learning-driven optimization. That meant the front-end work was not just about polish. It had to translate complicated business logic, campaign performance data, and automation flows into interfaces that real teams could trust and move through quickly.