Work notes
A closer look at the delivery decisions, technical tradeoffs, and product constraints behind this work.
Launching the digital front door for TEDx Medellin 2019
In early 2019, I volunteered as the Technology Coordinator for TEDx Medellin, working closely with the marketing team to launch that year’s event website and keep the public-facing experience sharp as the program came together. The edition was built around the theme Dialogo and took place on May 21, 2019 at Teatro Pablo Tobon Uribe.
We used WordPress so the team could move quickly with speaker announcements, event logistics, and ticket communication without turning every update into a development bottleneck. At the same time, my brand at the time, Justbit.site, helped shape the UI and visual direction used across the launch, and the work ended up being featured alongside the participating brands.
Core challenge
The project had the usual nonprofit-event tension: high visibility, real deadline pressure, and a volunteer-driven team that still needed a polished, trustworthy web presence. The site had to feel credible enough for a TEDx audience while staying easy for the team to update as speakers, schedules, and campaign details evolved.
What I owned
- Technology coordination for the launch, making sure the web work stayed aligned with the event timeline and the needs of the marketing team.
- WordPress implementation and content setup, so event information could be published and revised quickly as the edition took shape.
- Close collaboration with marketing, translating campaign needs into updates that supported promotion, clarity, and ticket conversion.
- UI and visual execution through Justbit, helping deliver the design assets and branded presentation the event used that year.
Outcomes
- A sold-out event rollout, with the website helping support promotion and give the edition a clear digital home.
- A cleaner launch workflow, where non-technical collaborators could keep important event details current without waiting on custom code for every change.
- Brand visibility for Justbit, which appeared among the participating brands after contributing the UI and visual work for the launch.
- A stronger bridge between product and community work, combining software delivery, event operations, and storytelling in one project.
Tech stack
- Platform and delivery:
WordPress,PHP,JavaScript,Semantic HTML & CSS - Launch and collaboration:
UI Design,Brand Design,Marketing Collaboration,Content Strategy,Event Operations
Why it mattered
TEDx Medellin was one of those projects where technology felt very human. It was not only about shipping a website. It was about helping ideas reach an audience, supporting a community event with real cultural weight, and doing the work in a volunteer context where trust and collaboration mattered as much as the code.
If you want to see the original launch context, the official TED event page is still online and the archived event website still captures part of how the experience was presented at the time.
